Edward Beiner Group is a leader in Florida’s luxury eyewear retail market and has expanded its footprint nationwide through eCommerce. The brand also became New Look Vision’s first U.S. acquisition, an important milestone in its growth strategy.

As a UX/UI Designer at Paktolus, I played a key role in the end-to-end redesign and transformation of Edward Beiner’s website into a high-performing luxury eCommerce platform. The revamp elevated the brand’s digital identity, improved usability across the entire shopping journey, and strengthened its national presence. Through continuous management, optimization, and close collaboration with stakeholders, we have successfully driven measurable growth, generating over $1.3M in annual online sales and reinforcing the brand’s leadership in the luxury eyewear market.