Hola I’m Naomi, a full-stack UX/UI Designer based in San Francisco. I specialize in turning complex business challenges into simple, delightful user experiences.

Selected Work

Improved product discovery and checkout flow, contributing to $1.3M in annual online revenue by simplifying navigation and reducing friction across key touchpoints.

Edward Beiner | B2B eCommerce Website

Vivreau | B2B Corporate Website

Increased traffic by 45% and B2B lead generation by 38% by improving content structure and navigation, enabling users to quickly understand solutions and convert.

Supported over $30M in first-year sales by simplifying browsing and bidding across a complex auction platform, creating a more intuitive experience for users to explore and transact.

Sotheby’s Motorsport | Digital Auction Platform

QuVa Pharma | Enterprise Platform

Improved usability across product catalog and ordering workflows, supporting operational efficiency in a complex healthcare platform by clarifying structure and streamlining key interactions.

Additional Case Studies

  • Ciclo

    Multi-Platform Solution

  • Academy of Art University

    Mobile Platform

  • Ziel

    Web Platform

  • Woof

    Mobile Platform

  • Sport Huancayo

    Branding

  • Bauhaus

    Motion Graphic

  • Kalpa

    Web Design & Branding