SOTHEBY’S MOTORSPORT UX/UI DESIGN | PAKTOLUS
DIGITAL AUCTION PLATFORMSotheby's Motorsport is a premium digital marketplace for collector and luxury vehicles. The project involved designing and rebuilding the platform across web, mobile, and dashboard experiences, streamlining how users discover vehicles, participate in auctions, manage listings, and complete transactions.
The platform supported over $30M in first-year vehicle sales, creating a seamless end-to-end auction experience for buyers and sellers while helping establish a new benchmark in the luxury automotive marketplace.
Contribution
UX/UI Design
Information Architecture
Platform Design
Responsive Design
EDWARD BEINERUX/UI DESIGN | PAKTOLUS
B2B ECOMMERCE WEBSITEEdward Beiner is a luxury eyewear retailer specializing in designer frames, sunglasses, and eye care services. The project involved a complete website redesign, transforming a static digital presence into a scalable eCommerce platform that better supported online shopping, service discovery, and brand storytelling.
The redesigned experience unified commerce and eye care services into a cohesive customer journey, contributing to $1.3M in annual online revenue while creating a more intuitive and premium digital experience.
Contribution
UX/UI Design
Information Architecture
eCommerce Experience Design
Responsive Design
VIVREAUUX/UI DESIGN | PAKTOLUS
B2B CORPORATE WEBSITEVivreau is a global provider of premium water solutions for workplaces, hospitality, and commercial environments. The project involved rebuilding the digital experience, transforming a product-focused website into a solution-driven platform that guided users through product discovery, solution selection, and purchasing decisions.
The redesigned experience increased website traffic by 35% and B2B lead generation by 38%, creating a clearer path to conversion while supporting long-term business growth.
Contribution
UX/UI Design
Information Architecture
Experience Strategy
Responsive Design