Hola, I'm Naomi.

I was born and raised in Lima, Peru, and moved to San Francisco in 2014 driven by a passion for design and a curiosity about how thoughtful experiences shape the way people interact with the world around them.

My journey into UX/UI design began with a desire to better understand the relationship between people and the products they use every day. Along the way, I developed a multidisciplinary background spanning architecture, branding, and digital design, which taught me how to approach complex challenges through both strategic thinking and human-centered design.

Today, I focus on creating intuitive digital experiences that simplify complexity and help users accomplish their goals with confidence. My work spans e-commerce, healthcare, luxury retail, and B2B platforms, where I help transform information, systems, and workflows into clear, engaging, and accessible experiences.

What excites me most about UX/UI design is its ability to solve real problems. Every project is an opportunity to uncover insights, challenge assumptions, and create experiences that feel seamless for the people using them. From research and information architecture to interaction design, visual design, and design systems, I enjoy bringing ideas to life through thoughtful, user-centered solutions.

When I'm not designing, you'll likely find me sketching around the city, exploring new places, or spending time at the park with my dog.