A bold step in refreshing Sport Huancayo’s visual identity and blending tradition with a modern and dynamic twist.

The Club Sport Huancayo is a prominent Peruvian football club established in 2007 in Huancayo, Junin. The club has participated in the top tier of Peruvian football since 2008 after winning Copa Peru. My task entailed comprehensively redesigning Sport Huancayo's visual identity, focusing on the distinctive and iconic elements that define the club's character, including the vivid red and yellow colors and the prominent lion figure. The team qualify to Copa Libertadores 2023 and want to make sure to have the full visual rebrand before the matches announcements.

CONTRIBUTIONS
Art Direction
Visual Design
Branding Identity

TOOLS
Figma
Adobe Photoshop
Adobe Illustrator

AutoCAD
Adobe Illustrator

TIMELINE
2 weeks

CASE STUDY COMING SOON

Email narojasore@gmail.com for more information.